The heart behind VIC.
My daughter Ida shaped VIC long before it became a company. Even through her battle with leukemia, she carried a calm strength and a deep appreciation for simple, intentional things. She believed in VIC, a cloth with history, purpose, and comfort woven into it. As her illness progressed, she encouraged me to bring VIC back with honesty and care. After losing her, that promise became my guide.
To honor Ida’s spirit, we created the Ida Impact Fund. Each year, we make a dedicated donation to leukemia and blood cancer organizations in her name, supporting families facing similar challenges and contributing, in a small but meaningful way, to the research that offers hope.
This isn’t a grand gesture. It’s a quiet one, rooted in the compassion and clarity Ida lived by. Thank you for helping us carry her legacy forward.
- Ted Peterson, Founder, VIC Cotton Company
Simplicity & intention
Honoring Ida’s belief that even the smallest acts, done with clarity and care, can make a meaningful difference to those in need.
Annual donation
Each year, we give to leukemia and blood cancer organizations in her name, supporting families and advancing hopeful research.
A living legacy
Ida’s strength guides everything we do. This Foundation ensures her compassion continues to reach others who need it most.